Think of packaging as an extension of your brand's identity. It is like an additional salesperson working to create a positive first impression, build brand awareness and ultimately, influence purchasing decisions. Most first impressions are no longer face-to-face. In the age of e-commerce and online shopping, a customer's first encounter with your brand might be the moment they open a package containing your product.
Building Brand Awareness and Customer Loyalty
Creating a memorable unboxing experience is a powerful marketing tool. Having eye-catching and well designed packaging can help create engagement on social media platforms, such as Tik Tok and Instagram, as well as driving brand awareness organically. There are many influencers who create enticing unboxing videos of their hauls and often include their opinion on how the packaging looks and makes them feel. It is a chance to tell your brand story and create a lasting emotional connection with your customers. Studies are now showing that up to 70% of consumers base their initial opinion on a companies brand solely on packaging. This is a very significant power. According to a study by the Paper and Packaging Authority, 40% of consumers are willing to pay more for a product in premium packaging as well as a 30% increase in brand recall. These numbers paint a clear picture: custom packaging can translate to a significant boost in sales and loyalty.
The Takeaway
In today's competitive market, a strong brand identity is essential for your businesses success. Custom packaging is a strategic investment that goes beyond just housing your product. It is an ambassador for creating a great first impression, promoting brand loyalty, and driving sales. While there are initial costs to consider, the long-term benefits outweigh that initial investment. So, unpack the potential of custom packaging and watch your brand take off.
References
Iverson, Jana. “8 Ways Custom Packaging Benefits Your Products - PakFactory Blog.” PakFactory Blog - The Go-to Academic Resource for Packaging, 2 Jan. 2024, pakfactory.com/blog/8-ways-custom-packaging-benefits-the-products-it-contains/.
“Researchers Asked More than Two Thousand Consumers about Sustainability. They Found a Huge Opportunity for Our Industry.” The Paper and Packaging Board, 7 Mar. 2024, www.paperandpackaging.org/blog/campaign-highlight/researchers-asked-more-two-thousand-consumers-about-sustainability-they.
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